The Copywriter | DDB

My photo
I had no ad background. No big agency internship. No chance in hell. Just delusions of literary grandeur. Taught myself the art of copy and took on any gig I could find. Jazzed up coupons and star bursts with urgent call-to-action copy before landing a bigger gig to proofread obituaries. Worked with some talented folks on some really cool brands. Had a few crazy ideas along the way. Today, I’m a writer, lateral thinker, and experimental misfit. I can’t imagine doing anything else. Enough blah-blah already.

NEA Anti-Dengue Campaign

Client: National Environment Agency
Agency: ADK Singapore
Creative Director: Eric Chow
Creative Head: Maxx Koh
Art Director: Dominic Chan
Copywriter: Jody Yeoh
Production: Shooting Gallery Asia
Director: Yang
Producer: Leollyne Teng
Post Production: VHQ
Audio Post Production: AMX Audiophiles
Producer: Terence Chan
Audio Engineer: David Ong