The Copywriter | DDB

My photo
I had no ad background. No big agency internship. No chance in hell. Just delusions of literary grandeur. Taught myself the art of copy and took on any gig I could find. Jazzed up coupons and star bursts with urgent call-to-action copy before landing a bigger gig to proofread obituaries. Worked with some talented folks on some really cool brands. Had a few crazy ideas along the way. Today, I’m a writer, lateral thinker, and experimental misfit. I can’t imagine doing anything else. Enough blah-blah already.

Internet Addiction




Agency: Batey
Client: The Center for Internet and Technology Addiction
Title: Shower, Bell & Car Wash
Creative Director: Justin Lim, Koh Hwee Peng
Copywriter: Priti Kapur, Jody Yeoh
Art Director: Luke Tay, Regina Lee, Nick Tan
Agency Producer: Annie Lim
Production: Shooting Gallery Asia
Director: Lam Yi Ren
Producer: Daniel Wong
Post Production: Digipost Singapore
Audio Producer: Julian Sin
Video Editor: Christopher Datugan
Audio Engineer: Ken Chong