The Copywriter | DDB

My photo
I had no ad background. No big agency internship. No chance in hell. Just delusions of literary grandeur. Taught myself the art of copy and took on any gig I could find. Jazzed up coupons and star bursts with urgent call-to-action copy before landing a bigger gig to proofread obituaries. Worked with some talented folks on some really cool brands. Had a few crazy ideas along the way. Today, I’m a writer, lateral thinker, and experimental misfit. I can’t imagine doing anything else. Enough blah-blah already.

Grey Eye on Asia




Eye on Asia is Grey Group’s annual proprietary study that looks at the hopes and dreams of the Asia Pacific region, and determines the powerful underlying trends that will shape branding and communications today and in the future. Eye on Asia is a thought leadership initiative.

Agency: Grey Singapore
Client: Grey Asia Pacific
Title: Eye on Asia
Creative Directors: Justin Lim, Koh Hwee Peng
Art Directors: Nick Tan, Elsa Peck, Tio Tit Seng
Copywriters: Justin Lim, Jody Yeoh