The Copywriter | DDB

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I had no ad background. No big agency internship. No chance in hell. Just delusions of literary grandeur. Taught myself the art of copy and took on any gig I could find. Jazzed up coupons and star bursts with urgent call-to-action copy before landing a bigger gig to proofread obituaries. Worked with some talented folks on some really cool brands. Had a few crazy ideas along the way. Today, I’m a writer, lateral thinker, and experimental misfit. I can’t imagine doing anything else. Enough blah-blah already.

GSK Odol Med-3



Agency: Grey Singapore
Client: Glaxo Smith Kline (Odol Med-3 Floss)
Title: Strong Floss
Creative Directors: Justin Lim, Koh Hwee Peng
Art Directors: Elsa Peck, Luke Tay
Copywriter: Jody Yeoh