The Copywriter | DDB

My photo
I had no ad background. No big agency internship. No chance in hell. Just delusions of literary grandeur. Taught myself the art of copy and took on any gig I could find. Jazzed up coupons and star bursts with urgent call-to-action copy before landing a bigger gig to proofread obituaries. Worked with some talented folks on some really cool brands. Had a few crazy ideas along the way. Today, I’m a writer, lateral thinker, and experimental misfit. I can’t imagine doing anything else. Enough blah-blah already.

MCYS Family TVC


Agency: ADK Singapore
Client: Ministry of Community Development, Youth and Sports
Director: Yasmin Ahmad
Creatives: Maxx Koh, Joseph Wong, Le Gill, Jody Yeoh
Client Servicing: Eugene Lim, Abby He
Production: DigiPost / MHz Film (Malaysia)
Post Production: DigiPost
Producer: Julian Sin
Audio Engineer: Ken Chong