The Copywriter | DDB

My photo
I had no ad background. No big agency internship. No chance in hell. Just delusions of literary grandeur. Taught myself the art of copy and took on any gig I could find. Jazzed up coupons and star bursts with urgent call-to-action copy before landing a bigger gig to proofread obituaries. Worked with some talented folks on some really cool brands. Had a few crazy ideas along the way. Today, I’m a writer, lateral thinker, and experimental misfit. I can’t imagine doing anything else. Enough blah-blah already.

The Tehelka Foundation


video
Client: The Tehelka Foundation
Title: No
Agency: Grey Singapore
Creative Director: Justin Lim, Koh Hwee Peng
Copywriter: Justin Lim, Jody Yeoh
Art Director: Elsa Peck
Photo Credits: Photolibrary