The Copywriter | DDB

My photo
I had no ad background. No big agency internship. No chance in hell. Just delusions of literary grandeur. Taught myself the art of copy and took on any gig I could find. Jazzed up coupons and star bursts with urgent call-to-action copy before landing a bigger gig to proofread obituaries. Worked with some talented folks on some really cool brands. Had a few crazy ideas along the way. Today, I’m a writer, lateral thinker, and experimental misfit. I can’t imagine doing anything else. Enough blah-blah already.

Pantene Color Expressions Shampoo



Agency: Grey Singapore/Hong Kong
Client: P&G (Pantene)
Title: Ironing, Fitting Room & Toilet Seat
Executive Creative Directors: Alexandre Koch, Keith Ho
Creative Directors: Koh Hwee Peng, Justin Lim
Art Director: Nick Tan
Copywriter: Jody Yeoh
Photographer: Mark Law
Producer: Anita Toh
Digital Imaging: Magic Cube