The Copywriter | DDB

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I had no ad background. No big agency internship. No chance in hell. Just delusions of literary grandeur. Taught myself the art of copy and took on any gig I could find. Jazzed up coupons and star bursts with urgent call-to-action copy before landing a bigger gig to proofread obituaries. Worked with some talented folks on some really cool brands. Had a few crazy ideas along the way. Today, I’m a writer, lateral thinker, and experimental misfit. I can’t imagine doing anything else. Enough blah-blah already.

McDonald's Made Better Integrated


Made Better Integrated Case Study

Made Better - Portraits TV Commercial

Made Better - Double Chicken McGrill TV Commercial

Made Better - Chicken McGrill TV Commercial


McDonald's Made Better Integrated
Agency: DDB Singapore
Executive Creative Director: Joji Jacob
Creative Director: Serene Loong
Art Director: Kiah Lim, Ginny Chan, Yizhen Huang
Copywriter: Jody Yeoh, Timothy Chan
Agency Producer: Karen Leong
Production: Play Films, Lava Films (food)
Director: Royston Tan, Jon Alfirevich (Lava)
Producer: Julie Chung, Carl Siahaan, Melanie Lee (Lava)
Post Production: VHQ
Audio Post: Songzu
Composer: Gerard Fitzgerald
Audio Producer: Donny Pereira
Sound Designer: Damian Waddell