The Copywriter | DDB

My photo
I had no ad background. No big agency internship. No chance in hell. Just delusions of literary grandeur. Taught myself the art of copy and took on any gig I could find. Jazzed up coupons and star bursts with urgent call-to-action copy before landing a bigger gig to proofread obituaries. Worked with some talented folks on some really cool brands. Had a few crazy ideas along the way. Today, I’m a writer, lateral thinker, and experimental misfit. I can’t imagine doing anything else. Enough blah-blah already.

Quarter Pounder National Debate


Agency: DDB Singapore
Executive Creative Director: Joji Jacob
Creative Director: Francis Ooi
Art Director: Hwee Chong Chan
Copywriter: Jody Yeoh
Interactive Team: Josephine Peh, Lydia Ong
Agency Producers: Daphne Ng, Karen Leong, Kimie Ong
Client Servicing: Cindy Poh, Peggy Ng, Yih Cheng Yak
Film Production: Two Oceans
Director: Warren Klass
Producer: Aundrea Bligh
Post Production: VHQ
Audio Post: Yellowbox Studios
Audio Engineer: Rennie Gomez
Audio Post Producer: Sarah Tang